CV

Mar 2022 – Present
(Hogarth Worldwide Singapore)

Creative Group Head (Art-based, Team Lead)

• Responsible for managing a team of creative professionals for FairPrice including designers, art directors and artwork studio.

• Overseeing the creative direction of marketing campaigns and collaborates closely with Creative Group Head (Copy-based, Team Lead) and his team to ensure all marketing collaterals align with FairPrice’s brand and marketing goals in Singapore.

• Involve development creative concepts, presenting ideas to clients or stakeholders, managing timelines, and overseeing primary and post-production to ensure all marketing effort are executed effectly.

Mar 2016 – Apr 2022
(Hogarth Worldwide Hong Kong)

Senior Designer (Team Lead)

Oversees the work of the design department to ensure goals were met. Developed and implemented creative strategies for campaign launches and to unlock new opportunities. Supports company growth through creative vision & a focus of excellence.
Clients: HSBC (Won Design Pitch), Ernst & Young, Barclays, Fitch Ratings (Won Creative Pitch), Philip Morris International, DHL, Dyson, Hashport (FinTech) and Wellcome Supermarket

Sep 2015 – Mar 2016
(Paradox Hong Kong Ltd.)

Senior Art Director 

Clients: American Tourists, Toppan Forms

Mar 2014 - Feb 2015
(dontbelieveinstyle Ltd.)